Wine and enutourism: the importance for wine professionals

Werther your are working in the leisure and hospitality industry, the wine industry or as a WSET wine teacher: Enutourism is important in so many ways. Come along on a journey with us to find out why.

Enotourism, the combination of wine and tourism, gains popularity. Many tourism boards have culinary tourism, which wine tourism is part of, high on their agenda as a new, to be developed, tourism strategy. Doing a WSET course will help you to serve customers and tourists better, because you will be able to meet their knowledge. But also because you speak the right language to explain about wine and wine styles.

Going on wine tourism tours as a professional in the wine industry

Also as a professional in the wine world it is incredibly important to keep developing yourself and your knowledge. The renomated teachers of Plansel International Wine School do so regularly or have actively done this in the past. At Plansel International Wine School we have a team of teachers that come from different countries. From Lithuanua Poland to the Netherlands, Germany and Italy. They have been living and breathing among the vineyards, to take all knowledge they can about wine. Now they are regularly to be found in Portugal but our teachers have a broad experience in the wine industry all over the world.

How PIWS teachers surround themselves with experiences to be found in the wine tourism industry

For example, one of our teachers Giovanni, worked in many areas of the wine making industry. From the wine making itself, working in the wine industry to the importing and exporting of wines. He worked in UK, Italy, France, Spain, Australia and New Zealand. 

Wilmy Matton – Madeira wine ambassador and more

Our co-founder, gastronome and WSET teacher Wilmy Matton went to Madeira among other wine destinations:

” In 2015 I was invited to join a couple of colleague teachers to become a real MADEIRA WINE AMBASSADOR!
Overwhelmed by the beauty of this island we tasted the most exciting wines, making this voyage of discovery unforgettable!

After a week of tasting, visiting all the Madeira wineries and doing the official exam I achieved my coveted diploma as Madeira Wine Ambassador.

And for my professional life as a gastronome, I discovered the perfect matching wine if you need to pair with complicated dishes with high levels of taste and contradicting aroma’s!

Wagner Erne – WSET Teacher and more

Teacher by heart, wine passionate, Valpolicella ambassador and WSET teacher Wagner Erne, also went on many wine tourism trips:

Côte Rôtie

“We always read about the slopes of Côte Rôtie AOC in the Northern Rhône valley, but it is only when you are here that you realize how steep they really are. Maximum sun exposure and vines worked by hand – no  machines can do the job.

Curiosity – these contention walls at Domaine Barge are made with imported Portuguese Stones !”

Pico

“Almost no soil, only volcanic rocks, a lot of sun and every single vine protected from the wind by its own encircling lava stone wall – the secret of Pico wines in Açores.

Definitely a must visit place!”

Reasons to do your WSET course as a professional in the wine and tourism industry

• Speak the language – Know the right terms to speak about wine. From culture to production and consumption.
• Save money – make informed choices, reduce cost and create a more effective production with your new knowledge.
• Keep up with your audience – your audience knows more about wine and so should you.
• Enrich the experiences you offer at your venue to customers. From tastings, tours or during events.

Are you going on a wine tourism trip soon? Then you should really know how to make a simple tasting note. And if you’re working in the wine tourism, you should really up your game: your service and explanations become so much better with the right education and knowledge. At Plansel International Wine School we believe that wine tourism is an essential part of any enutourism trip. Whether take the trip yourself, or when you’re hosting tourists that are on one. Click here to book your course